Category: Growing a Business

Sales and marketing, marketing, market research, product development, and customer service. These are just some of the areas that entrepreneurs have to manage in their small business. It’s no wonder they often feel overwhelmed.  And then there’s the most critical task for small business owners: managing small business finances. Ultimately, a business owner must manage cash flow well, and make a profit to be successful. But unless they have a background in accounting or finance, managing money in the business… Read More

If you run a cleaning company focused on residential house cleaning but are looking to expand your small business, it might be smart to consider offering commercial cleaning services. While the leap to commercial from residential cleaning is doable, there are some things you need to be aware of in the process. Commercial Cleaning Services Are Still in High Demand Consider every office, every store, every gym, and every restaurant within a one-mile radius of your house. All of those… Read More

Today, even the smallest of businesses usually have an online presence of some sort — even if they don’t realize it. Online reviews can be the catalyst that draws in potential customers, but a lack of reviews or a slew of negative feedback (with no response from the business) can be off-putting.  The good news: Online reputation management doesn’t have to take hours of your time. We’re here to highlight several time-saving strategies to manage customer feedback and improve your… Read More

Customer reviews are vital for the success and growth of your business. In fact, 87% of shoppers check Google for reviews on a local business before patronizing the business. More business reviews can bring in additional customers — and revenue — but even negative feedback can play a part in building customer loyalty. Responding to negative (and positive) reviews in a thoughtful manner can show that you care about your customers and increase trust in your business.  That’s where customer… Read More