Category: Growing a Business

Making the Most of Your Email Marketing

Making the Most of Your Email Marketing

Email continues to be a marketing powerhouse for many small businesses. It allows a small business to connect directly with customers and prospects who have expressed interest in what they have to offer.  “Email marketing has allowed us to build a bigger moat than our competitors,” says Coty Perry, chief marketing officer for Anglers.com, an authoritative guide for anglers across the world, sharing expert-crafted stories and advancements in fishing gear. “Our content, which ranges from new product updates, fishing tips,… Read More
The Power of Local Partnerships

The Power of Local Partnerships

There are various types of local partnership opportunities that small business owners can form, depending on your specific goals and the nature of your business. You can co-market or cross-promote your products or services, establish referral partnerships, or partner on events or workshops. Partnerships with other local businesses can increase brand awareness and draw in potential customers.  Before initiating a partnership, clearly define your shared goals and objectives. Discuss with potential partners how collaboration can benefit both parties and contribute… Read More
Top 5 Small Business Trends

Top 5 Small Business Trends

As an entrepreneur or small business owner, you may not have time to stay on top of business trends. So we’re bringing them to you. Your business should evolve with changes in the world around you, both to make your strategy more effective and to make your life easier. Learn five of the top business trends in 2024 — and which your business might want to join in on — in this article from Nav’s experts. What Should Companies Focus… Read More
15 Top AI Tools for Small Businesses in 2024

15 Top AI Tools for Small Businesses in 2024

New AI tools are being released on a daily basis, and it’s easy to feel like you may already be falling behind. But you don’t have to be an expert in AI to use it in your business. In fact, you’re probably already using AI tools like Amazon’s Alexa, Google Assistant or Siri. You may use an app that tells you which business credit card to use for a specific purchase to maximize rewards. Or, if you use Nav, you see… Read More
Do I Need a Small Business Coach?

Do I Need a Small Business Coach?

Many small business owners didn’t study finance or management before launching their own businesses — and it can be a struggle to piece together all the information and tools needed to create a successful business. Luckily, you can hire a small business coach for help with business guidance and direction. Learn what a small business coach is, whether it’s the right step for you, and how to find the best business coach in this Nav article. What Is a Small… Read More
The Financing Options to Fund Your Small Business Marketing

The Financing Options to Fund Your Small Business Marketing

Small business owners and entrepreneurs have a lot of expenses on their plate, and marketing spend is one that is vital but can add up. If you’re struggling with the cash flow that will allow you to pay for all the marketing costs you need, there’s financing that may be available to you. Learn the top small business marketing tips, how to finance marketing, and the latest small business marketing trends that you might consider for your small business. Changes… Read More